Rochelle Azzuz
artist and surface pattern designer
Rochelle Azzuz
Surface pattern designer and artist and creator of Fruitegg studio
All the best ideas are usually a hobby or a missed vocation that blooms into something filled with passion which is exactly how my very own fruitegg studio was started. A passion for the bold, bright and quirky. Prints from everyday inspirations I’ve had that create personality through an item or in a space , and a chance to express your character through them
I offer licensing opportunities and look for new and exciting collaborations with companies and businesses. Feel free to contact me. Details on the contact page. Alternatively if you want quick and easy licensing I have a portfolio and a large selection of my prints arranged for licensing on Patterned.com.
I also have shops with items featuring some of my prints on platforms such as Spoonflower, Zazzle and Redbubble.
Check out my bio in ‘about’ to see the journey so far and scroll down to see examples of my work or curated collections. New collections are constantly updated on here
new collection
A graceful blend of florals and stripes inspired by wild gardens and vintage charm. Florentina combines soft botanical motifs with simple geometric balance, featuring a palette of teal, lilac, coral, and forest green. Perfect for quilting, home decor, and apparel — timeless, elegant, and effortlessly coordinated.
Florentina collection
Meadows
Spring collection
Inspired by wildflower fields and quiet countryside walks, the Meadows Collection is a fresh, nature-led set of surface patterns designed to feel calm, timeless, and versatile. Hand-drawn daisies and small meadow blooms take center stage, paired with subtle geometrics representing dry stone walls
A harmonious palette of earthy greens, warm mustard, olive, and sky-to-denim blues evokes grass, sunlight, and open skies. The organic linework and gentle repetition give each design a relaxed, handcrafted feel while remaining polished and easy to use.
Fall & Florals
A modern interpretation of autumn’s natural beauty, Fall & Florals pairs clean, stylized florals and sweeping leaf motifs with a bold, contrasting palette.
Fresh, cheerful, and sophisticated — a modern take on fall that feels both nostalgic and new. Perfect for adding warmth and personality
Delilah Daisies & Suzy Stripes
A bold and joyful surface-pattern collection featuring lively florals and vibrant stripes in a range of coordinated colorways. Hand-designed with a modern retro feel, these seamless prints mix graphic daisy motifs with clean, rhythmic stripes for maximum versatility.
The collection balances playful energy with strong color harmony—perfect for creating eye-catching designs that still feel cohesive. From bright, high-contrast palettes to softer, more balanced tones, each print works beautifully on its own or paired together.
Ideal for:
Fabric and textile design
Stationery and gift wrap
Apparel, accessories, and children’s products
älskar fåglar collection
The Kärlek Collection was inspired by the quiet beauty of Scandinavian folk art — where love, nature, and handmade details come together. With cute folksy hearts, flowers, and cozy colors of navy, pink, red, and teal. Designed to bring warmth and joy.
passionflower collection
The collection features a series of vibrant, stylized floral and geometric designs centered around the passion flower motif. The patterns use a cohesive color palette of purple, orange, pink, and blue, creating a lively and modern aesthetic.
The set includes both solid-colored backgrounds and intricate flower outlines or filled motifs, offering versatility for fabric, wallpaper, or graphic design use.
Ginko collection
As it’s autumn I took some inspiration from the Ginko leaves that decorate the roads and avenues this time of the year.
The Ginko Collection is a cohesive range of patterns inspired by the elegant, fan-shaped leaves of the ginkgo tree. The design is repeated across various sophisticated colorways, each evoking a different mood — from calming and natural to bold and contemporary.
Wild & Woven
Design Aesthetic
Inspiration: Vintage mid-century modern textiles, nature-inspired prints, and nostalgic retro color palettes.
Motifs: Stylized florals (dandelions, tulip-like blossoms, leafy sprigs), delicate polka dots, retro plaids, and complementary solids.
Palette: Earthy tones of ochre, olive green, blush pink , balanced with accents of lilac and soft cream.
Style: Clean, modern illustrations with a hand-crafted warmth, ideal for both contemporary and retro-inspired markets.
This collection is a curated series of hand-drawn seamless patterns, featuring a playful yet timeless mix of botanical motifs, retro geometrics, and soft textured solids. Each design is thoughtfully created to work individually or together as a coordinated set, making it versatile for applications across textiles, stationery, home décor, and lifestyle products
Make it stand out
With the Tropicana collection
Escape to the tropics. Prints for sun, sea and surf. Perfect for summer apparel, surf equipment and audacious Hawaiian shirts
Bold blooms
my favourite type of prints. Big, bright, bold and polychrome. Very on brand and exactly what Fruitegg is all about . Mix and match your prints
Bumblebee collection
A charming print collection celebrating the humble bumblebee. Inspired by the love of bees and time spent on my allotment. Featuring hand-drawn bees paired with coordinating stripe designs, on a faux linen background. This collection blends rustic warmth with a timeless, countryside aesthetic.
The colour palette draws from honeyed golds, soft creams, and rich earthy browns, giving the prints an organic feel.
Twiggy collection
This collection, titled 'Twiggy,' features a delicate, organic print inspired by the intricate patterns of twigs and foliage. The design is characterised by fine, flowing lines interwoven with small, berry-like details, creating a natural, airy feel. Available in seven distinct colour pathways, the palette ranges from soft pastels such as peach and lavender to richer tones like deep plum, earthy brown, and coral. The collection balances elegance with a subtle playfulness, making it versatile for various applications in textiles, wallpapers, and other design projects.
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Flora (olive green)
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Flora (plum)
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Flora (blush pink)
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Flora (white on mocha)
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Flora (white on teal)
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Flora (mushroom)
what says spring/ summer more than petals, Paisley, stripes and polka dots. Mix and match collage of available swatches. Interested in licensing? Perfect for store collections, clothing ranges or cozy home decor
Paisley & Petals
Tile style
print for wallpaper
Who needs tiles to get that perfect geometric repeat print. Inspired by rugs, and ceramics from North Africa and Asia. Perfect for bathroom and kitchen wallpaper. Also works well as a repeat pattern for linens, rugs and other home items.
Polychrome collection
Polychrome- The first collection I created and still one of my favourites and probably the one that best describes me. Lover of the quirky and colourful. I’ve been known to own a few pieces in my wardrobe with this colour palette. This collection started Fruitegg Studio and remains close to my heart.
fruitegg studios
designs for wallpaper, fabric, apparel and stationary
fruitegg studios designs for wallpaper, fabric, apparel and stationary
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Deco palm and hummingbird (black)
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Cell (mono)
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Harlequin (pastels)
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Wiggle wiggle (polychrome)
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Deco stalks
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Electric shock (black
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Primrose
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Stripes (polychrome)
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Pebble (pastels)
